8.+Final+Evaluation

**Final Evaluation**

We believed the ad was ineffective. First of all, it falsely stated claims by Senator John Mcain by accusing him of saying things, that were said by someone else. In the ad, the thirty second spot does not allow one much time to present complex matters using reverent and clear information. It is also interesting that when it comes to the issue of illegal immigration those ads have to be in Spanish. Not French, not arabic, or any other language. If you're Hispanic you have to be for illegal immigration. I presume, Obama would call that typical Hispanic person.


 * Strengths:**
 * It's in Spanish to attract the Hispanic audience.
 * Weaknesses:**
 * This ad doesn't speak anything. It's race baiting and nothing else. Obama is trying to reach to hispanic voters by saying by playing to their victim role.
 * Limboughs statements have nothing to do with McCain anyway.
 * It is wrong of Obama to try to link McCain with Bush and Limbough.