5.+Target+Audience

**Target Audience**

The advertisement "Obama-Dos Caras" is ,indeed, in Spanish and the target audience is obviously towards the hispanic community. Two themes are present in the ad that involve mainly hispanics.They are immigration and the economy. This ad has appeared in Spanish television station like Telemundo and Univision, targeting the Hispanic audience. Indeed, many hispanics like my friend Juan Sanchez (a construction worker) say this," I want Obama, because the other 'huey' just seems like Bush refried." Nevertheless,the ad does convey how a lot of Hispanics feel how they've been treated by most representatives of the republic party and Mccain is no different. The advertisement utilizes the persuasion technique, name calling, by calling Senator John Mcain and his republican friends two-faced.



Dallas Morning News. "Hispanic Voters at Center of Massive Tug-of-War Between Dems, GOP". 28 Sept. 