3.+About+the+Ad

**McCain Is Two-Faced**

__Issues Ad or Personal Ad?__

Obama’s advertisement, “Dos Caras” can be considered both an issues ad and personal ad. On a broad range, it deals with the issues of immigration, as well as McCain being two-faced, like George Bush was, yet on a personal level it addresses Latinos and Mexicans. McCain states that “[I] have pledged that it would be among my highest priorities to secure our borders first, and only after we achieved widespread consensus that our borders are secure, would we address other aspects of the problem in a way that defends the rule of law and does not encourage another wave of illegal immigration,” however, the advertisement quotes, "Don't forget that John McCain abandoned us rather than confront the leaders of the Republican Party. Many of us were born here, and others came to work and achieve a better life for their families -- not to commit crimes or drain the system like many of John McCain's friends claim. Let's not be fooled by political tricks from John McCain and the Republicans. Vote so they respect us. Vote for a change." The advertisement equally relates the issues going on in the United States due to immigration to a personal level with many civilians living here in America.



__ Negative or Positive Ad? __

   “Dos Caras” is absolutely a negative advertisement. It uses an attack method toward any immigrants, legal or not, as well as negatively accuses John McCain of saying things, said by other people. As mentioned in the “Fact Check” section of our webpage, many quotes seeming to have been said by McCain, we actually said directly by Rush Limbaugh. His negative approach and ideas on immigration become an illusion to the reader, and are considered McCain’s thoughts and feeling. Overall, this is a negative advertisement.